Pair
Eyewear
Left/Right: Sahil’s brand refresh copy.
Middle: Pair Eyewear’s old copy.
Welcome Flow
Problem:
As a new tech startup, Pair was still finding its footing on all things messaging & brought me onboard to do a complete copy overhaul. Our goal? Showcasing all the tech-stuff in the same fun, light-hearted voice as the funky product launches and exciting brand collabs.
My aim: build brand awareness, establish the new Pair voice, and increase audience engagement.
Headlines/Previews:
Collaborations:
Abandoned Cart:
Product Launches:
Solution:
We had to find the fun! The name of the game was: puns. I began my journey by pondering over puns for hours. Anything to do with eyes, sight, glasses, etc. Once the puns were in the bag, we locked down the unique combinations that made Pair’s brand voice: aspirational, smart, best-friendly, high-spirited, and silly.
From there, we found Pair’s voice (and also a million eye-related puns I never knew were possible).
Referrals:
Kessler Crane
Kessler Crane is a industry-renowned video production facility, fulfilling the world’s filmmakers equipments needs.
To improve their online presence, we established a Welcome Flow, a Post Purchase Flow as well as one-offs like their loyalty program email. And… of course, we did it in their unique brand voice: warm, driven, ambitious, and resilient.
4-H Youth Development
4-H (Head, Heart, Hands & Health) is the nation’s largest youth development organization, helping 6 million kids develop all sorts of skills from hands on projects ranging from health to science, civic engagement and more!
4-H wanted to build a Donor Email Flow. Because 4-H is already established (they’re about 122 years old!) I worked with their tonal guidelines to create active, engaging, and actionable emails that evoked the playful yet professional voice. If you looked up “work hard, play hard” in the dictionary… you’d likely see 4-H.
