Nanit needed a vision.

The Aim: Convey Nanit’s hi-tech features in a realistic-yet-comforting hero video that ensured parents they can rest easy knowing their baby’s crib is covered.

The concept: Contrary to most “cushiony” baby commercials that gloss over the challenges of parenthood, this hero video dives into a day-in-the-life of new parents on their perfectly imperfect parenthood journey. Nanit gives parents peace of mind, no matter what babyhood has in store.

Check out the Hero Video, scripts and storyboards below!