Nanit had a few ideas of how it wanted to express itself as a brand, but was still lacking the vision.

The Nanit team’s aim was to convey Nanit’s technologically advanced features in an authentic, relatable delivery that would provide parents the comfort in knowing their baby’s crib is always covered.

After countless drafts, I finally landed the concept:

a day-in-the-life of new parents that acknowledges the not-so-perfect (even messy!) reality of parenthood that often gets glossed over in other baby brands. The story shows how Nanit gives parents the peace of mind knowing they can handle babyhood with ease.

Check out the video, scripts and storyboard below!