Background: Nanit is an innovative smart baby monitor with consistently expanding digitized features.

Mission: To expand from a single product tech company into a more holistic lifestyle brand in the baby care space. To be known as a brand backed by real parents who embrace the good, the bad, and the messy.

My focus: Find an authentic sweet spot between the overly sentimental baby voice and rigid tech lingo that is true to the heart of Nanit.

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