RUST BELT NATION
RUST BELT NATION
Finding a fresh feel. RBN felt that their messaging wasn’t fully consistent and needed help establishing a solid brand voice throughout. With the help of my team at Kworq, we came in and refreshed their product description copy so every word oozed the essence of RBN: authenticity and pride.
Nanit
Building from the ground up.
We created brand-spanking-new product description copy for all of Nanit’s new (at the time) product launches. Here’s a behind-the-scenes look at a few of my copy docs. Some already have my copy updated and some were blank canvases to work from!
Vilhelm Parfumerie
Creating Vilhelm’s various fragrance descriptions came with a unique challenge: knowing my nose was onto the same vibe as that of the brands. In an effort to get carried away (yes you read that right) I let my nose lead the way… and we got to the exuberantly stylized Vilhelm voice.
You could say: it all made scents.
